YouTube,
the six year old video-sharing website, has been considered as the
second largest search engine in the world after Google. As per
current statistics, YouTube gets more than two billion views a day. A
startup set up by three PayPal employees in 2005, YouTube was bought
by Google in 2006 for $1.65 billion. Now
it is strengthening itself to compete with television.
According
to a Senior Officer at YouTube, the distinction between the Internet
and television is going to disappear with the popularity of o-demand
video. It is also reported that YouTube has signed up with MGM and
CBS to upload films and TV serials with advertisement in the US.
Previously, it launched an on-line film rental service in the US.
The
YouTube brand is one of the of the fastest growing sites. Some of the
videos that are hosted on the sites get millions of hits each day.
The company does not charge users for using the site and they get
their revenue from traditional sources like sponsorships, banner
advertising, promotions, contextual advertising and partnerships.
They partner with various media companies like Warner Music Group and
NBC.
Google
says it will continue to offer free content and monetize the traffic
to generate advertising revenues. It is monetizing over 2 billion
video views in the US every week and has more than 1,000 partners.
Advertisers like Samsung say YouTube's 24/7 availability, specially
to office goers is a big draw.
Posted in SRISYS Blog on March 29, 2011:http://srisysinc.blogspot.in/2011/03/second-largest-search-engine-after.html
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