Saturday, July 21, 2012

Eight Smart Tips of Search Engine Optimization (SEO)


Looking for designing a new website or redesign the existing one; establishing a new business or enriching the existing one, remember these eight smart tips of SEO to create your presence on the Internet. They are:
Content: First of all, focus on preparing high quality content for your website. This draws attention of your target audience towards your website. Content for your website needs to be genuinely interesting, informative and useful. Even an ugly website can work wonders as long as it has high quality of content. The content should be regular, inviting and concise. This develops an understanding among your targeted audience about what you are in business for, and why they should come to you.
Keywords: The content of your web page should have relevant keywords, which should make up two to six percent. These keyword helps your website get recognized in the Internet searches. When your target audience search for a particular keyword that links to you business, the search engine recognizes your website in the search results. Try to have 10 to 12 keywords per page.
Multiple Domains: Multiple domains can help improve your search engine rankings for your main site. Home page is very essential for a website, but may not have the most practical name or keyword. Hence, make your landing pages search engine optimized, which can redirect back to your main page.
Linking: Millions of people are spending lots of their time on the Internet. And to optimize your site, it is necessary to make your website accessible to search engines. Hence link your website with other sites, that helps your credibility in many ways. Google ranks sites according to how many other sites link to it. Links are high priority for anyone serious about SEO.
Avoid Templates and Duplicate Content: Always try to present your website with original template and content. Search Engines likely to crawl less sites with duplicate content. Apart from this, if you copy a website, the spiders will recognize the code and you will get a bad rating among the spiders.
Newsletters: There are several benefits of publishing newsletters. First of all it is a link, which links to many more places on the web. This is the perfect combination to use to get your stuff out there. There are many free and paid softwares to share your newsletters to the targeted audience. This also increases your publicity by drawing attention of the audience.
Social Bookmarking: The smartest way to get your content topped by the search engines is Social media marketing, which is always growing. First of all, make sure people can add your website or comment on your website. For this, install a plugin such as social marker which actually submits fresh content to 50 of these sites for free. All of these are links to your site which help to rank your site on search engines and bring traffic.
Have Variety: It is very important to have multiple keywords. Stick to the same set of words, can be recognized by the spider. Better to shift the words around to make it slightly different. This gives you a variety of quick tips to get you started on the Internet.
Search Engine Optimization (SEO) is very important. Without this, your website is out in the dark. The only way to bring people to your website with any measure of success is to make sure you are optimized. These are all proven techniques and good starting points to give you a grasp on where to start your SEO campaign.

Posted in SRISYS Blog on March 28, 2011 : http://srisysinc.blogspot.in/2011/03/eight-smart-tips-of-search-engine.html

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