Model Rules of Social Media Marketing - News Item

To have an on-line presence is the crucial business “mantra” today. According to the Web Analysts, the best way to establish a strong foundation in the virtual world is through Social Media Marketing (SMM). Social Media, through its various networking services such as Facebook, Twitter, YouTube, blog posts, creates a unique platform to allow interaction between a brand and a consumer in a contemporary manner.

With the changing scenario of the marketing policy, today consumers are more conscious about the in-depth information of a business/brand before taking it up. The more unique interactive social platform a business creates, the more favorable it becomes whereby consumer queries, information, and updates can be discussed openly and directly. Social Media Marketing is one of the easiest ways to connect with the targeted audience.

Social media has been exploding in last several years and easily accessible to anyone with the Internet access. But to create an awareness among the targeted audience, it is also very important to know the model rules to strategically approach for favorable end-results.

• Undergo Intensive Research: Organizations should make extensive research about the social sites, which are most visited by their consumers. Understand the activities that take center-stage in prospect sites and become aware of the strengths and weakness of each platform.
• Proactive Presence: The key prerogative of social media is interaction. Without proactive interaction, the marketing efforts will be rendered pointless. With regular updates, interactive sessions, and even adjustments in page content from time to time, consumers become more aware and involved about a business/brand.
• Focus on Holistic Growth: Social Media Marketing efforts must collate harmoniously with other marketing efforts. Every strategy must enhance the other in order to have a well-rounded impact.
• Quality over Quantity: It is not just the number of activities, but the quality of activities that adds to good consumer response. The content/activities must entice interest, excitement and a need to pursue more in relation to the brand.
  
  
  Posted on SRISYS Blog in March 26, 2011